This Privacy Policy explains how Theherotrust ("we", "us", or "our"), operating at verywell-casino-gb.theherotrust.co.uk, collects, uses, and protects personal data belonging to visitors of our casino and gambling review website. Theherotrust.co.uk acts as the data controller for all personal information processed in connection with your use of this site. By accessing verywell-casino-gb.theherotrust.co.uk, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies exclusively to users in Great Britain and the United Kingdom.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and any message content you voluntarily submit.
- Newsletter sign-up details: your email address if you subscribe to updates from verywell-casino-gb.theherotrust.co.uk.
- Feedback and enquiries: any additional personal details you choose to include when contacting our team directly.
Information Collected Automatically
- IP address and approximate geolocation derived from your network connection.
- Browser type, device type, and operating system used to access verywell-casino-gb.theherotrust.co.uk.
- Pages visited, time spent on pages, and referring URLs collected via analytics tools.
- Cookie identifiers and session data as detailed in the section below.
- Affiliate click-through data generated when you follow outbound links to casino operators featured in our reviews.
Cookies We Use
Theherotrust.co.uk uses cookies and similar tracking technologies to operate the site effectively, understand how visitors engage with our content, and support our affiliate partnerships. You can manage your cookie preferences at any time through your browser settings or our on-site consent banner.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and navigation on verywell-casino-gb.theherotrust.co.uk. | Session / up to 1 year |
| Analytics | Collects aggregated usage statistics (e.g. Google Analytics) to help us improve site performance and content quality. | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on outbound casino operator links to attribute referrals and support our affiliate revenue model. | Up to 30 days |
| Preferences | Remembers your cookie consent choices and any site display settings you have selected. | Up to 1 year |
| Third-Party Embeds | Set by third-party services (e.g. embedded video or social sharing tools) integrated within verywell-casino-gb.theherotrust.co.uk pages. | Varies by provider |
How We Use Your Data
- To operate and maintain the verywell-casino-gb.theherotrust.co.uk website and deliver our casino review content.
- To respond to enquiries, feedback, or support requests you send to our team.
- To send newsletter communications where you have explicitly opted in to receive them.
- To analyse site traffic and user behaviour, enabling us to improve the quality and relevance of our reviews.
- To track affiliate link performance and manage relationships with casino operator partners.
- To detect, prevent, and address technical issues or fraudulent activity on the site.
- To comply with applicable legal and regulatory obligations under UK law.
Legal Bases for Processing
Theherotrust.co.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we use analytics cookies or send marketing communications, we rely on your freely given, specific, and informed consent as the legal basis for processing. For activities such as maintaining site security, responding to your direct enquiries, and operating our affiliate model, we rely on our legitimate interests as a publisher and affiliate marketing platform, provided those interests are not overridden by your fundamental rights and freedoms. You may withdraw consent or object to processing based on legitimate interests at any time by contacting us as described below.
Third Parties & Affiliate Links
Theherotrust.co.uk contains links to third-party online casino operators and gambling platforms reviewed on our site. When you click an affiliate link, you will be directed to an external website governed by that operator's own privacy policy. We may receive a commission for referrals, and affiliate tracking cookies may be set at that point. We are not responsible for the data practices of any third-party operator. We also use analytics providers such as Google Analytics, which may process anonymised data on our behalf subject to their own data processing agreements. All third-party processors engaged by verywell-casino-gb.theherotrust.co.uk are required to handle your data securely and in compliance with UK GDPR.
Your Privacy Rights
- Right of access: you may request a copy of the personal data verywell-casino-gb.theherotrust.co.uk holds about you.
- Right to rectification: you may ask us to correct inaccurate or incomplete personal data.
- Right to erasure: you may request that we delete your personal data where there is no compelling reason for its continued processing.
- Right to data portability: you may request your data in a structured, commonly used, machine-readable format.
- Right to object: you may object to processing based on legitimate interests or direct marketing at any time.
- Right to restrict processing: you may ask us to limit how we use your data in certain circumstances.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact the Theherotrust team using the details provided in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Theherotrust.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or disclosure. These include secure HTTPS connections, access controls, and regular security reviews. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form and newsletter data is retained for no longer than 24 months from your last interaction with us, after which it is securely deleted. Anonymised analytics data may be retained for longer periods for statistical purposes and cannot be used to identify you.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way Theherotrust handles your personal data, please contact our team directly:
- Website: verywell-casino-gb.theherotrust.co.uk
- Email: privacy@thehe